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Staying the Course in Greece

Despite the difficulties of the financial crisis and subsequent austerity legislation, pharma firms implanted in Greece have nonetheless continued to exhibit great commitment and staying power.

“Regardless of the challenges posed by the financial squeeze, most actors are perceptive of the underlying potential of this important market and acknowledge that there are no shortages of patients with inelastic needs that need responding to,” reflects Merck’s Konstantinos Kofinas noting that “the big multinationals have not been panicking and resorting to large-scale layoffs or fleeing the market.”

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