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Energy Boardroom

Big Pharma, Google wants you to go viral on YouTube

23.04.2014 / Fierce Pharma

The champions of digital marketing pounded their chests in dismay earlier this month, when 2013 DTC-spending stats showed online ads on the wane. Down by 14%, and the numbers were pretty paltry to begin with. No wonder, then, that Google is lobbying the pharma business on YouTube's behalf.

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