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60275 1492790397HCLSReviewGreeceApril2017.pdf
Energy Boardroom

Don't bet on a home-run drug launch, even for power-hitting drugs

19.03.2014 / Fierce Pharma

Two-thirds of new drugs fall short of expectations their first year on the market and continue to fall short after that. But McKinsey & Co. consultants found that good launches are very, very good. What makes the difference? The consulting firm took a close look at 60 different drug launches to find out.

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