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65992 1510824253HCLSReviewUkraineNovember2017.pdf
Energy Boardroom

How to sell a statin? Pfizer and AstraZeneca have different ideas

04.06.2014 / Fierce Pharma

It's a tale of two statin drugs and their attempts to keep market share–or build it, as the case may be. Pfizer rolled out a new version of its Lipitor copay discount program, and this time, it applies to patients covered via certain U.S. government programs.

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