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66455 1511973626HCLSTunisiaNovember2017.pdf
Energy Boardroom

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Interview

Lajos Magyari – General Manager CEE, Reckitt Benckiser, Czech Republic

Lajos Magyari, General Manager Cluster CEE, Reckitt BenckiserReckitt Benckiser’s General Manager for the CEE region, Lajos Magyari, discusses the strength of the company’s current portfolio, the importance of innovation and the success factors he focuses on to drive growth in the region. He outlines the company’s vision for 2020 and the significance of the health category segment.

Mr. Magyari, you have been working for Reckitt Benkiser since starting as sales director in Hungary in 200. Now, 16 years later, you are General Manager CEE responsible for Hungary, Czech Republic, Slovakia, Croatia and Slovenia. Could you briefly introduce yourself to our readership?

Originally I am from Hungary with a background in economics. Indeed, I have been with Reckitt Benckiser for 16 years building my profile in different roles and developing expertise in sales, shopper marketing, consumer and brand strategy. Nine years I built myself on sales capabilities however I also assumed Global Trade & Shopper marketing and Global Category Director roles for Auto Dish Washing (Finish) and Laundry/Additives. Overall, I have covered various different geographies, including Hungary/Romania, UK and France but not limited to those.

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