Lilly steps up war on counterfeits with $110M serialization program

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Eli Lilly has been combatting counterfeiters for more than 10 years, but now, the drugmaker has decided it's time to up its efforts. It's latest move: Investing $110 million into stamping unique codes and serial numbers on every drug package it sells worldwide, making them trackable–and hopefully stumping crafty counterfeiters in the process.