zgi specializes in supporting brand and patent owners to navigate complex intellectual property disputes, as well as to establish, manage and protect their intellectual assets in Turkey. Her work primarily concentrates on trademarks, patents, and unfair competition, focusing mainly on litigation, strategy and enforcement issues. Ezgi has significant experience guiding clients in circumstances where intellectual property plays a central role to their broader commercial success, as well as developing multi-stage strategies to combat sophisticated infringers and trolls.
She has represented many well-known brands and patent owners on both sides of high-stakes disputes. Ezgi’s practical recommendations assist clients to make critical business decisions, focusing on the role of a given intellectual property issue relative to each client’s wider business, market dynamics, or global portfolio. She advises a number of major global brands on all aspects of their Turkish trademark and patent issues within their daily business, as well as how to deal with escalating disputes and litigation when these arise. Ezgi’s long-term support in a day-to-day context helps her to offer practical advice in contentious settings, which aligns with the client’s overall strategies and approach to intellectual property.