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Cegedim Strategic Data Malaysia

Last updated: 13.02.2014

Address: C-41-6 (Block C), Jaya One, No. 72A, Jalan Universiti Section 13, 46200 Petaling Jaya, Selangor Darul Ehsan, Malaysia

Tel: +603 7954 0688

Web: http://www.cegedim.com/Pages/default.aspx

Company description

Cegedim Strategic Data (CSD) is a leading market research company with over 36 years experience in the healthcare industry operating in more than 60 countries.

CSD offers a comprehensive range of solutions and market research services to meet the needs of the Pharmaceutical industry worldwide. The capability to integrate primary market research with audited promotional data from GPs and Specialists, and merge it with longitudinal patient level data is what sets the company apart from its competition.

CSD has physician panels worldwide and interviews over 200 000 physicians per year. With global coverage CSD maintains close coordination between its local affiliates worldwide and its Headquarters based outside Paris France . This coordination leads to uniform data collection and methodology. CSD benefits from its affiliates local expertise such as their local sales teams with market research backgrounds and local in house fieldwork and production. The combination of a global network and local expertise allows CSD to provide comparable worldwide analysis.

Products and services

CSD’s unique product portfolio provides truly Integrated Healthcare Research:

Promotion: Increase the effectiveness of your marketing mix and sales force strategies.
Patient: Analyse and track your market in patients to implement a successful product strategy.
Communication: Strengthen the impact of your communication strategy and benchmark against competitors.
Primary Market Research: Answer all your market research questions with tailored studies covering all healthcare players (physicians, pharmacists, patients, KOLs, consumers etc.).

With the unmatched combination of the above products CSD provides pharmaceutical companies with a better understanding of where their products are sold, who prescribes them, how they are prescribed and why.

CSD manages every stage of research in-house, from the collection of raw data, processing, analyses, interpretation to the presentation of the completed studies. In keeping with its rigorous quality standards CSD owns both the INES software (originally developed for the management of clinical studies) and CSD ADVANCE (Powered by Reportive – Business Intelligence tool). CSD also benefits from the Cegedim Onekey physicians database.
Medical Research: Optimise the effectiveness of your clinical research and post-marketing studies.

Interviews

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