Address: C-41-6 (Block C), Jaya One, No. 72A, Jalan Universiti Section 13, 46200 Petaling Jaya, Selangor Darul Ehsan, Malaysia
Tel: +603 7954 0688
Web: http://www.cegedim.com/Pages/default.aspx
Cegedim Strategic Data (CSD) is a leading market research company with over 36 years experience in the healthcare industry operating in more than 60 countries.
CSD offers a comprehensive range of solutions and market research services to meet the needs of the Pharmaceutical industry worldwide. The capability to integrate primary market research with audited promotional data from GPs and Specialists, and merge it with longitudinal patient level data is what sets the company apart from its competition.
CSD has physician panels worldwide and interviews over 200 000 physicians per year. With global coverage CSD maintains close coordination between its local affiliates worldwide and its Headquarters based outside Paris France . This coordination leads to uniform data collection and methodology. CSD benefits from its affiliates local expertise such as their local sales teams with market research backgrounds and local in house fieldwork and production. The combination of a global network and local expertise allows CSD to provide comparable worldwide analysis.
CSD’s unique product portfolio provides truly Integrated Healthcare Research:
Promotion: Increase the effectiveness of your marketing mix and sales force strategies.
Patient: Analyse and track your market in patients to implement a successful product strategy.
Communication: Strengthen the impact of your communication strategy and benchmark against competitors.
Primary Market Research: Answer all your market research questions with tailored studies covering all healthcare players (physicians, pharmacists, patients, KOLs, consumers etc.).
With the unmatched combination of the above products CSD provides pharmaceutical companies with a better understanding of where their products are sold, who prescribes them, how they are prescribed and why.
CSD manages every stage of research in-house, from the collection of raw data, processing, analyses, interpretation to the presentation of the completed studies. In keeping with its rigorous quality standards CSD owns both the INES software (originally developed for the management of clinical studies) and CSD ADVANCE (Powered by Reportive – Business Intelligence tool). CSD also benefits from the Cegedim Onekey physicians database.
Medical Research: Optimise the effectiveness of your clinical research and post-marketing studies.
Nowadays we can talk of an abundance of information coming from companies like Frost& Sullivan, IMS and even consultancies who are producing their own data. As a leader in market…
David Ho, managing director of Hovid, introduces the success story of his family-owned company, which started at a Chinese herbal tea manufacturer and became one of the biggest local generic…
Dr Goh Pik Pin, director of the Clinical Research Centre (CRC), and Dr Salina Abd Aziz, consultant psychiatrist and chairperson, MOH Medical Research Ethics Committee, and head, CRC Hospital Kuala…
Tunku Naquiyuddin and Tunku Mohamed Alauddin, respectively executive chairman and managing director of the Antah Healthcare Group highlight the importance of close business relationships between stakeholders in Malaysia and its…
Sea cucumbers – odd-looking marine animals with leathery skins and elongated bodies – can be found on ocean floors worldwide. Although more famous as a culinary delicacy in East and…
Datuk Seri Dr. Haji Dzulkefly bin Ahmad, Malaysia’s Minister of Health, sets out his vision and key priorities for healthcare in the country over the course of the new parliamentary…
Günther Beissel, CEO of the Malaysia International Trade and Exhibition Centre (MITEC), highlights the venue’s unique proposition within Malaysia’s business events industry and MITEC’s journey to become Southeast Asia’s leading…
Dr Hassan Yaakob of Healwell Pharmaceutical Co. Ltd., discusses the company’s rejuvenating and anti-ageing products, made from a polypeptide derived from sea cucumber. He also gives insights into the changing consumer…
Dr. Fadzilah Kamaludin, the director of the Institute for Medical Research (IMR) in Malaysia, highlights the important role of the IMR, as a public organization, to help the research in…
Ewe Kheng Huat, executive director of PhAMA, the Malaysian association for innovative companies, describes the current market environment for innovative medicines in Malaysia, from the difficulties to enter the Malaysian…
Fabio Sperandei has been the country head for Sandoz Malaysia for four years. Here, he explains the key success factors that led Sandoz to become the leading multinational generic company…
Dr Akhmal Yusof, CEO of CRM sheds light on the capacity for all stages of clinical research in Malaysia. He discusses the importance of human resources for the country’s research…
Smit Soni, Kalbe country manager for Malaysia and Singapore, explains the dynamics in the consumer healthcare market in Malaysia, and how Kalbe is ensuring that its products are being adapted…
See our Cookie Privacy Policy Here
