Anna Wienner – General Manager, IBSA Hungary

Anna Wienner, general manager of IBSA Hungary, gives an update on the recent activities and achievement of the affiliate since her previous interview in 2016. Furthermore, Wienner goes on to offer her expert insights into key trends impacting the Hungarian healthcare ecosystem in areas such as in vitro fertilization, market access, and the recent EU pharmaceutical serialization regulation.  
The Hungarian government now wants to ensure broader access to the reimbursed IVF cycles for infertile couples, therefore the most significant development made has been an increase in government funding for IVF treatments last year
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