Ashraf Osman – President and CEO, AUG Pharma, Egypt

Ashraf Osman, president and CEO of AUG Pharma, explains how his company has become one of Egypt’s Top 30 pharmaceutical companies in less than four years of manufacturing, gives an insight into the branding strategy of an industry newcomer, and outlines the company’s export strategy.  
In 2018 alone we have invested 50 percent of our profits into setting up new sales lines in order to fulfil the local demand but also to start off our export business
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