Interview: Dmytro Popov – CEO, Elfa Group, Ukraine

Dmytro Popov, the owner, founder and CEO Elfa Group, Ukraine’s leading cosmetics manufacturer, provides his insight into Elfa’s 20-year presence in the Ukrainian market, the company’s international growth strategies and how it can further strengthen its market positioning. Could you begin by introducing yourself and your company?
"Our goal is to create, produce and distribute high quality affordable products in various categories. Moreover, we also produce packaging, and offer distribution services to our partners."
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