Founder and general director of INNventa, Goran Orlic, discusses the rationale behind establishing his own company that continues to double revenues year on year. He highlights the company’s fundamental role in providing innovative solutions to Serbian patients, pharmacists and doctors. Finally, he discusses investment opportunities in the Balkans, underlining the potential of the Serbian market. What is the central idea behind INNventa?
"The primary growth drivers for next year will be the organic growth of our current products as well as the products we are going to introduce including new export markets."