Heading Canada’s largest cannabis Business to Business Retailer, John Fowler, CEO of The Supreme Cannabis Company, offers a novel approach looking at medical cannabis as a medicine that is not just healing but can also be enjoyable. He discusses the company’s business model that differs from that of other licensed producers in Canada and explains how Canada has the opportunity to become a global leader in cannabis-based research. John, you are almost a “veteran” in the medical cannabis industry, starting out as a lawyer, and now as CEO of one of the leading cannabis B2B companies. What is it that drew you to the field and still drives your interest today?
"Our focus today is on dried flowers, as we believe flower will be the largest category for medical and recreational consumers in the Canadian market."