Interview: Marlia Hayati Goestam – President Director & Joey Romana – Vice President Director, PT Darya-Varia Laboratoria, Indonesia

Marlia Hayati and Joey Romana, President Director and Vice President Director at PT Darya-Varia Laboratoria, share insights about the company’s strong brand equity and pioneering manufacturing strategy. In 2016, the sales growth rate achieved by Darya-Varia Laboratoria was 11 percent, above market average. What business approach is the secret to this performance?
"Our effective brand-building initiatives have been one of the main underpinnings of our success in terms of growth."
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