Ivelisse Casillas – CEO, PharMaCon

PharMaCon is a marketing, communications and advertising agency specialized in the pharmaceutical and healthcare industry for the Latin American and Hispanic US market. CEO and founder, Ivelisse Casillas, explains the advantages of being a pharma and healthcare-focused company, and their strategy to conquer the US Hispanic market.  
One of the fundamental aspects in this industry is not that you have to be always creative, but that you always have to be compliant while being creative.
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