BD's Loay Badr outlines the rationale behind the medtech giant's recent establishment of a direct presence in Egypt, the significant opportunities for medical device players in the country as it embarks on an ambitious healthcare transformation programme, and how the firm plans to impact and save even more patient lives across the Levant & North Africa via a refreshed strategic outlook.
Egypt is ... appealing due to its size, healthcare reform, and the new National Health Insurance Program launch. Egypt has the largest population in the Arab world, with 105 million people, and reported a high economic growth of 6.6 percent
