Michele Perrino, Regional VP NW Europe & Italy, Cardiovascular Commercial Partnership WE, Medtronic

michele perrino Medtronic's Michele Perrino, Regional VP North Western Europe & Italy, Cardiovascular Commercial Partnership WE, outlines the company's change in positioning from medtech to healthcare technology and the central role of Europe in that shift. He also comments on the trend towards centralised hospital purchasing and the company's ambition to contribute to creating outcome-based healthcare systems.
Europe is instrumental to the evolution that Medtronic is undergoing. Many strategic initiatives in the recent past have been piloted on this continent.  
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