Utilising Data-Science to Boost US Market Access in Volatile…
Dr Philipp Diesinger and Dr Gabriell Máté outline why a data-driven approach can help optimise patient copay assistance programs in the US across a…
Tagged with Data
Pharma’s Data Problem
Drs David Higgins and Marco F Schmidt highlight the gap that exists between the abundant discussions around technological innovation in healthcare and…
Maintaining Open Innovation in Our ‘New Normal’ Through…
Toshio Fujimoto, MBA, MD of Japan’s Shonan Health Innovation Park explores new ways of virtual collaboration that make our lives easier while…
A Changing View of Sales In Pharma
New approaches to pharma sales: Marrying data analytics with the art of personal engagement The lock-down impact for COVID-19 was stark,…
Opinion: The Chinese Doctor-Patient Relationship in the Digital…
I recently had the pleasure to moderate an event on the COVID-19 impact on the relationship between Doctor and Patient, attended by 50 executives of…
Why Technology Is Key To Surviving COVID-19
Sophia Ononye-Onyia outlines the key failings in the USA’s response to the coronavirus outbreak and why greater numbers of inter-industry…
Data – The Catch-All Solution for Costly Clinical Trials?
With clinical trials having become extremely expensive to conduct, industry buzz around the potential of data and artificial intelligence (AI) to…
Tom O’Leary – CIO, ICON
In an exclusive and wide-ranging interview, Tom O’Leary, chief information officer (CIO) of leading contract research organisation (CRO), ICON,…
Creating a Data-Driven Research Ecosystem with Patients at the…
Health Catalyst’s Elia Stupka explains why and how patients must be kept at the centre of the healthcare systems of the future, even as they become…
Tending the Garden of RWD via Project EHDEN: 21st Century Tools…
Nigel Hughes of the European Health Data & Evidence Network (EHDEN) outlines EHDEN’s scope and purpose and highlights why greater…
Hot Topics in Swedish Pharma
We recently analysed the contents of 20 interviews conducted with country managers at multinational pharma companies in Sweden and found some…
Sweden’s Quality Registries: A Gold Mine of Real-World…
Thanks to the cooperation of its citizens, Sweden boasts a comprehensive patient registry of electronic health records. Multinational pharma companies…
