The “CDP” Cure for Common “Rx” Marketing
Meghann Chilcott offers an introductory look at the potential of customer data platforms (CDPs) to transform the way pharmacy marketers reach out to…
Tagged with Retail
Generics Trigger Decline in Italian Prescription Retail Market
The following chart shows the decline of the RX retail market in Italy since 2008, along with the 17% decrease in the average price of RX products per…
Interview: José Pérez de Gracia – President, Farmacias Plaza…
José Pérez de Gracia, president of Farmacias Plaza, discusses the environment between multinational chains and local pharmacies as well as his own…
