Hungary József Béres, President of Béres and Ferenc Major, CEO, share their insights on the history of the company, its performance and approach to creating brand awareness, the importance of R&D in their internationalization strategy, and the long-term vision of the company. Healthcare elements are increasingly expensive, and the burden…
Hungary The pharmaceutical industry is one of the pillars of the Hungarian economy and has been identified as a key growth driver for the future by the government of Prime Minister Viktor Orbán. Here, we highlight four Hungarian pharma champions and their evolving strategies. Beres Béres Pharmaceuticals was conceived from…
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