Buck Dossey

Buck Dossey
Buck Dossey has over 13 years of experience in digital marketing, with direct experience in paid search media buying, programmatic media buying and optimization, closed-loop measurement and purchase-based targeting, Demand Side Platforms, and most recently, Audience Manager at Adobe. Originally from Houston, Texas, Buck is a graduate of The University of Texas and lives with his wife and two daughters in Atlanta, Georgia.
Buck Dossey has over 13 years of experience in digital marketing, with direct experience in paid search media buying, programmatic media buying and optimization, closed-loop measurement and purchase-based targeting, Demand Side Platforms, and most recently, Audience Manager at Adobe. Originally from Houston, Texas, Buck is a graduate of The University of Texas and lives with his wife and two daughters in Atlanta, Georgia.

Articles: Buck Dossey

Scaling Healthcare’s Digital Transformation with AI

AI / Digital marketing expert Buck Dossey expounds the importance of soliciting user data to improve patient experiences and the ways in which AI can be utilised within this process.   Companies should start by thinking of ways to leverage unified data sets and digital access points to create and deliver connected, seamless experiences throughout the consumer’s…

Digital Transformation in Healthcare Marketing

Innovation / Buck Dossey, an expert in digital marketing and audience manager at Adobe, discusses consumer needs in healthcare and the importance of adopting a digital health strategy.  Joining the digital transformation race today means that many companies will have to transform to become digitally agile.  While the topic of digital transformation permeates many conversations today, it arose…

See more