Buck Dossey
Articles: Buck Dossey
Scaling Healthcare’s Digital Transformation with AI
AI / Digital marketing expert Buck Dossey expounds the importance of soliciting user data to improve patient experiences and the ways in which AI can be utilised within this process. Companies should start by thinking of ways to leverage unified data sets and digital access points to create and deliver connected, seamless experiences throughout the consumer’s…
Digital Transformation in Healthcare Marketing
Innovation / Buck Dossey, an expert in digital marketing and audience manager at Adobe, discusses consumer needs in healthcare and the importance of adopting a digital health strategy. Joining the digital transformation race today means that many companies will have to transform to become digitally agile. While the topic of digital transformation permeates many conversations today, it arose…