Bernhard Brender – General Manager, Grand Hilton Seoul, South Korea

Bernhard Brender, general manager of Grand Hilton Seoul, discusses the role of his conference centre and the meetings, incentives, conferences and exhibitions (MICE) industry in general in the economic development of Seoul and its relevance in terms of bringing innovation and investment to the Korean healthcare and pharmaceutical industries.  
In the past few years, conference centres have grown like mushrooms, which has led to a ten percent increase for the city in terms of economic growth
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