Joaquim Chaves, CEO of Basi Laboratories, presents the Basi production success story to readers. Located in Mortágua, two hours north of Portugal’s third city, Coimbra, the vast production site recently received 40 million euros of investment for manufacturing expansion and has strong intentions to increase the scope of their internationalization offering. Joaquim explains why Portugal can compete with Indo-Chinese pricing and the art of keeping things simple in business. Can you introduce Basi to our international readers?
"Consequently, we increased production output from 4,000,000 units to roughly 100,000,000. For a small company, this is a vast increase regarding production."