Arjo, formerly Arjo Huntleigh, has undergone a rebrand and established its first formal office in Poland in 2017. Konrad Pianko, president of the CEE region which includes over 22 countries, intends to capitalize on the growth potential in the Polish market, bring innovative rental solutions to the hospital and healthcare facility sector and increase awareness of alternative healthcare solutions. Furthermore, Pianko sheds light on the budding Russian and Turkish markets, while commenting on healthcare trends across the CEE region. What is the strategic importance of Poland to Arjo’s international offering?
"Diversity is pronounced across the CEE region, and we see high growth potential in the area."