Paul Bruhn, Regional Business Head Asia, Oceania, MEA of Nestlé Health Science in Singapore, elaborates on the intricacies of these diverse regions and the strategic importance of Singapore as a hub for the region. You manage the AOA region out of Singapore, could you elaborate on what this region encompasses and how you prioritize your agenda with such an expansive role? The AOA region includes Asia (excluding China, Hong Kong and Taiwan), Oceania, Middle East & Africa. There are more than enough countries involved to keep me busy and well-travelled!
"A key priority is making (medical) nutrition better understood by the relevant stakeholders so it can be seen as therapy and not just calories or food."