Mirela Iordan country manager of Pfizer Romania reveals some of her milestones, including integrating new acquisitions and setting up the first financial centre in Europe for Pfizer. She shares her insights on how the affiliate is working to maximise patients’ access to the latest innovations through patient assistance programs, early access programs, and the Pfizer Care program. She highlights Pfizer’s efforts to improve the patient journey by investing from the moment of registration to the point of sale in pharmacies.
When no bridging process can be found, Pfizer donates the medicines to hospitals that request it. Half of Pfizer’s investments are done through donations, as a means to bring innovations to the patients