Jingle Garcia Diola – Executive Director, Firmlink Pharma, Philippines
Jingle Garcia Diola, Executive Director at Firmlink Pharma, details the company’s value-added services and how they are positioning themselves as the business development partner of choice for large local and multinational companies looking to penetrate new markets. She also discusses her extensive career in the pharmaceutical industry as well as Firmlink’s vision for continued growth in the future.
Could you please provide a brief overview of your extensive experience working in the pharmaceutical industry prior to joining Firmlink?
I am an international pharmaceutical marketing executive with almost 2 decades of experience as a Registered Pharmacist with an MBA in Marketing to further complement my professional endeavors. I started my career on the plant floors of General Drug & Chemical Company (a Division of United Laboratories Inc.), and then moved onto setting up the businesses of several overseas companies working through an agency here in Manila. During this time, we pioneered the 1st GMP foreign audits by the Bureau of Food and Drugs, which is now the Philippine FDA, something considered to be a major milestone then. I was then head hunted to lead the Philippine operations of Zydus Cadila where I became the youngest Filipina to hold a Country Managerial position. Through this position I worked to forge alliances, unlike other large generic players operating here. We worked on partnerships, differentiating ourselves in the sense that we worked more on exclusive brand owning arrangements with the top local generic companies giving them security at the same time protecting vendor’s IPR. The partnerships we forged at Zydus Cadila have given us a head start by registering 22 products that were are coming off patent, products which were launched as soon as their patent expired at very profitable prices.